Client: Flipside Memphis Awareness Poster - The Memphis Conventions and Visitors Bureau / Live From Memphis
Project: Branding, Poster Design, Distribution
Description: The main objective of this project was to generate awareness. In addition to the successful online campaigns, we wanted to extend our reach into a large untapped traditional market. Distributed throughout Downtown, Midtown, The Universities, East Memphis, Cordova and Germantown these posters were placed by the thousands in entertainment venues, coffee shops, retail and other areas of social gathering.
The imagery represents the true diversity of people presented in each of the programs.
Created by Live From Memphis in partnership with the The Memphis Convention and Visitors Bureau, "Flipside Memphis" was developed as accompanying material for Craig Brewer's "$5 Cover." Flipside explores the "real-life" Memphis. It's showcases cool local talent, unique hang-outs, and all the stuff that makes Memphis great from a local perspective.
Watch Flipside Memphis on Live From Memphis
